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Digital Leap: Mastercard on Leadership and Cashless Innovations in Moldova’s Payment Market

In recent years, Moldova's cashless payment market has covered a distance that took some other countries decades. Cash is gradually losing its ground, and smartphone payments are becoming an integral part of daily life.

For 25 years, Mastercard has been systematically developing the cashless payment ecosystem in Moldova, actively working with banks, retail, fintech, and the government to implement innovations – from smart city projects to AI-based solutions. We spoke with Irina Untila, Country Manager of Mastercard in Moldova, about how the culture of cashless payments was formed in Moldova, the future prospects for market development, and the leadership approaches that help achieve ambitious goals.

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